Fans of Guillermo del Toro’s original Hellboy films largely did not anticipate the 2019 reboot, and those who did were cautiously optimistic. The film, indeed, was a box-office flop, but not for all of the reasons everyone predicted. While Ron Perlman’s shoes were big to fill, David Harbour could have been a great Hellboy had he been given a better script. Still, the new film had a few highlights that could have worked really well in the original two, making the film, as Harbour himself said, enjoyable enough as a rental—as long as you have no expectations for it in the first place....

Can you hear it? It’s the sound of the busiest shopping day of the year – Black Friday. Black Friday is a lucrative revenue opportunity for brick ‘n mortar stores, digital shops, service-based businesses, and creators. But if you want to reap the rewards of Black Friday and Cyber Monday, it’s time to whip your social media Black Friday captions into shape with these hard-to-resist call-to-actions. Black Friday Captions: 6 Call-to-Action Ideas to Increase Sales Looking for a dose of Black Friday caption inspiration?...

It allows them to improve site speed, uplift app performance, and more by using global data center networks. They create geographical redundancy and provide customers with a better user experience. A Content Delivery Network routes the data to reach its destination in the least time. Most CDN providers bring various other features such as SSL, HTTP/2, Brotli compression, and more. Best CDN Providers 1) Cloudflare Best for quick configuration and pocket-friendly plans Cloudflare is one of the best CDN service provider that requires no code for configuration....

However, creating unique, high-quality, relevant, and useful content that engages your audience is no easy task. It takes a lot of time and effort to create content that helps you achieve your content marketing goals. Luckily for you, you do not need to do all of that manually. There are numerous content optimization tools that you can use to create stellar content. In this post, we will discuss seven such useful tools that you can use to optimize your content....

Apple CarPlay is an incredibly robust system of features and hands-free controls that can help make driving safer. It’s free, aside from the data required to use internet-enabled features like an online map or digital radio. You got it in your pocket. Why not use it to the fullest possible extent? Here are some valuable tips for Apple CarPlay that anybody can use, brought to you by our sponsor CarShield....

90 Day Fiance: The Other Way’s Deavan is now officially married to Jihoon and has moved to South Korea, but said that if Jihoon doesn’t get his act together - get a job and an apartment - she will have to go back to America alone. There is now a lot of pressure for Jihoon to make his new bride comfortable in his home country. The young couple on 90 Day Fiancé: The Other Way first met in person after hitting it off on a dating app; Clegg was from Salt Lake City, while Lee lived in South Korea....

Sponsored by Day One: Download the award-winning journal app Day One for iPhone, iPad, and Mac. Stories discussed in this episode: Kuo: New iPad Pro and iPhone SE 2 in early 2020, followed by Apple AR headset collaboration with ‘third-party brands’ Apple now selling Microsoft Xbox gaming controller to boost Arcade service in iOS 13 Twitter says it ‘unintentionally’ used two-factor phone numbers and emails for ad targeting Enjoy the podcast?...

Sponsored by Direct Mail: Create and send great looking email newsletters with Direct Mail, an easy to use email marketing app for the Mac. Get started for free and save 10% when you sign up for any pricing plan. Stories discussed in this episode: Enjoy the podcast?: Follow Chance: Twitter: @ChanceHMiller Follow Trevor: Twitter: @trevorjd14 Listen & Subscribe: Apple Podcasts Overcast RSS Stitcher TuneIn Google Play Share your thoughts! Drop us a line at happyhour@9to5mac....

不过，电子竞技是真实存在的，而且规模宏大。我之前曾在《电子竞技兴起对品牌商的影响》一文中对此作过介绍。我发现，根据Statista的数据，电子竞技在2017年创造了6.96亿美元的收入，在全球拥有3.85亿美元当量的受众。Newzoo报道称，2018年全球电竞经济预计将达到 9.506亿美元 ，品牌投资增长48％。 今年，仅一款游戏就在不明就里的父母中间引起了恐慌，导致出现了多篇“未来无望”一类的媒体文章。非常流行的《堡垒之夜》也未必那么暴力或露骨，但它确实引发了全世界游戏玩家的遐想。很多人声称，《堡垒之夜》成瘾正在毁掉孩子们的生活。 在很多方面，关于《堡垒之夜》成瘾性的争论就是“史翠珊效应”的一个很好的例子 – 公众的讨论使得这款游戏更加流行。 与此同时，玩家们还在继续玩他们喜欢的游戏，通常是竞争性的电子竞技比赛。营销机构不可避免地发现了该行业的这一成功。一些传统的机构已经将注意力转向了定位于游戏行业的品牌商。在另一些情况下，已经了解游戏的营销人员建立起了专业的游戏和电子竞技机构。以下是八家游戏机构，它们专注于将品牌商介绍给电子竞技玩家，并帮助那些希望参与网红营销的人提供某种捷径。 网红营销经理应当知道的8家顶级电竞经纪公司： 1. Upfluence Upfluence是一家提供全方位服务的网红营销机构，几乎覆盖了所有细分市场、行业和社交网络。其中包括游戏和电子竞技，尤其专注于帮助您与Twitch上的网红合作。 Upfluence紧跟行业发展动态。他们知道，人们对“玩游戏的人都是满脸青春痘的青少年”的刻板印象远非事实。事实上，Twitch上46%的用户是女性，而且这些用户的年龄也比非游戏玩家认为的要大。 电竞粉丝和玩家通常比普通美国人富裕，平均年收入为5.8万美元。 品牌商可以使用Upfluence Search™软件找到他们理想的电竞选手/网红。您可以使用20多个过滤项来发现其受众与您的目标市场匹配的直播玩家。Upfluence为你提供潜在网红的详细信息，包括其视频帖子的典型表现及其通常所发布的内容的类型。 一旦你选定了自己中意的电竞网红，便可以联系Upfluence进行合作。如果你和网红在条款上达成一致意见，便可以使用Upfluence来追踪他们的工作情况。你甚至可以通过Upfluence进行支付，而不必担心由自己来安排网红各项事宜这等琐事。 不过，你可能有更大的雄心，而不仅仅是与一些电竞网红合作。不论你的目标是什么，Upfluence都能帮到你。他们甚至可以协助您赞助电竞团队或在电竞比赛中显示您的名字。 Upfluence软件为你提供所需的全部信息。你可以查看有关网红广告系列成功情况的详细报告。你甚至可以在应用程序中为网红进行支付，并追踪他们的表现结果。 2. Viral Nation Viral Nation是一家提供全方位服务的机构，可满足网红营销等式的两边。Viral Nation不仅为企业提供网红营销服务，而且还充当网红人才中介。这家人才机构正积极寻找有才能的Twitch网红。 Viral Nation在包括Twitch在内的整个社交网络中，为那些对向游戏社区进行网红营销感兴趣者提供网红服务。 Viral Nation庞大的人才数据库包括2000多万个账户。品牌商将能够找到与任何类型游戏受众相关的网红，而不仅仅是无处不在的《堡垒之夜》主播。 Viral Nation有一支全新的年轻团队。他们的创始人Mathew Micheli和Joe Gagliese，入选了2016年的“30岁以下最有影响力30人”榜单。 该机构展示了它同腾讯游戏合作为世界知名的大逃杀手游《绝地求生》(PUBG)手机游戏策划的一个广告系列。腾讯游戏是一家中国公司，他们的营销总监发现，Viral Nation为其在美国游戏玩家中推广腾讯产品做的努力可谓无价。该广告系列有三个目标 - 提高认知度、游戏安装量和社交平台增长。 3. Ader Ader是一家专业的电竞营销机构，它将品牌商和出版商与全球游戏社区联系起来。该机构为客户策划广告系列，提供“经验”，建立团队赞助关系，并帮助客户启用适合的网红。 他们清楚地了解Twitch之于游戏的重要性，也了解品牌商应如何利用网红来帮助他们建立产品认知度。他们声称自己对品牌商应如何真正与电子竞技、手机、游戏和社交媒体平台上的玩家接洽有着深刻的理解。 不过，他们的服务并不局限于Twitch。他们认识到，游戏玩家也会花时间在YouTube上，并与品牌商和网红合作，制作精彩视频、专属视频、合成视频和定制化内容。 Ader列出的专长包括：网红营销、广告、市场营销、创意内容、电子竞技、游戏和制作。 他们通过各种比赛和现场活动将游戏玩家与品牌商联系在一起。这些活动包括大型会议和摊位活动、社区发展、Shine比赛和慈善活动。 Ader致力于将品牌商与电竞团队联系起来，建立多种类型的团队赞助关系。这包括商品品牌化、定制化的团队内容、商业广告、产品测试和流媒体投放，以及设立品牌大使。 4. Flood Interactive Flood Interactive认识到了电子竞技的重要性。他们知道市场上有专业的玩家和团队。世界各地都在举办比赛，奖金池可与“传统”体育赛事媲美，甚至更大。 Flood Interactive与Twitch、Twitter和YouTube上的电竞网红进行合作。他们把网红与高质量的赞助商联系起来，进行协议谈判，并帮助网红设计定制化的节目来确保赞助商满意。 他们对网红与赞助商之间的持续性合作关系进行管理，以确保实现节目设计、进度更新和表现指标等方面的目标。他们会找到最能满足品牌商要求的人才，并管理他们的这种合作关系，以确保该品牌商从广告和赞助资金中获得最大价值。 Flood Interactive的专家会为网红提供指导和技术协助，为其量身定制直播内容、个人形象和社交媒体资产，以最大限度地吸引受众和赞助商。 他们会安排网红在电子竞技活动（如赛事主办或选角）、媒体活动（如采访）和公司活动（如现场直播、参观、演讲活动）中露面，以增加个人曝光率。 Flood Interactive的团队会根据品牌商的需求量身定制广告系列。广告系列是根据优选的受众、预算和时长而设计的。 5. Knowscope Knowscope将自己描述为一家“选自玩家，愉悦玩家”的公司。他们的目的是帮助玩家们既能每天做自己喜欢的事情，又能谋生。他们与希望在游戏社区中获得曝光率的品牌商合作。 Knowscope将网红营销视作品牌商需要经历的一个三阶段过程。潜在客户首先会向Knowscope描述他们的品牌、项目、预算和目标，然后由Knowscope与社区内的游戏玩家和内容创造者合作，找到一个满足品牌商需求的人才。 一旦他们在其社区中找到了能较好匹配品牌商需求的游戏玩家，Knowscope便会在双方之间牵线搭桥以启动项目，并计划接下来的具体步骤。 此时，其社区内的游戏玩家将向各自受众推广品牌和产品，从而将Knowscope相信是当今最具影响力的广告投放到游戏社区中。 Knowscope的内容创作者有多种项目类型。其中包括Twitch和YouTube频道的赞助、游戏播放、产品评论、造势宣传（如电视商业信息广告）、产品赠品，或者甚至只是让一名玩家在其频道中使用品牌商的产品。 6. Game Influencer 总部位于德国的 Game Influencer 通过将游戏出版商和网红联系起来，从而为个人电脑、游戏机和手机游戏策划网红广告系列，以产生能够推动某款特定游戏发展的创意内容。 他们声称自己的网络中有超过300万名网红，并且在所有广告系列中产生了超过5000万次的播放量，由此带来了超过72....

While for some the thrill is only in killing NPCs (non player character) or doing PVPs (player-versus-player), others are more interested in the story of the game or how it looks. iPhone/iPad RPGs offer a freedom that other games do not, and that is to explore a world and take part in an epic journey where the hero evolves as he completes quests. 9 awesome Role Playing Games for iOS And because RPGs come in different sizes and flavors ranging from magic worlds to zombie infested streets, each of them having different features and different gameplays, it is impossible to create a list of such games that would please everyone....

Darcey Silva from 90 Day Fiancé: Before the 90 Days blamed her twin sister for sabotaging her relationship with boyfriend and London native, Tom Brooks. Darcey thinks it’s all Stacey’s fault that Tom hasn’t proposed to her yet. The twins got their start in entertainment when the mother of two, Darcey, pursued long-distance love on season one of the 90 Day Fiancé spinoff, 90 Day Fiancé: Before the 90 Days. On season 1 and 2 of the series, Darcey traveled all the way from Connecticut to meet her much younger long-distance boyfriend, Jesse Meester, all the way in Amsterdam....

Stories discussed in this episode: Follow Chance: Twitter: @ChanceHMiller Follow Blair: Twitter: @blairaltland Listen & Subscribe: Apple Podcasts Overcast RSS Stitcher TuneIn Google Play Don’t miss out on our other daily podcasts: Quick Charge 9to5Toys Daily Share your thoughts! Drop us a line at happyhour@9to5mac.com. You can also rate us in Apple Podcasts or recommend us in Overcast to help more people discover the show!

This week Benjamin and Zac discuss Apple’s 2018 holiday ad and how it was created, the four-day ‘shopping event’ that Apple is hyping this year, Siri’s unfortunate Thanksgiving Day blunder, a new rumored Apple TV HDMI stick, iPhone XS and iPhone XR sales concerns and how Apple is responding, and more. Sponsored by ZUGU Case: Check out ZUGU’s new Muse case for Apple’s 2018 iPad Pro and enter our 12.9-inch iPad Pro giveaway below....

Being one of the most boundary-pushing series in an already boundary-pushing franchise comes with its successes as well as its setbacks. Deep Space Nine took the torch from other spin-offs like Star Trek: The Next Generation and Voyager in the ’90s and created a daring format that allowed for more dramatic storytelling in a more serialized format. The fact that it took place on a stationary space station instead of a starship moving through the stars also allowed for deeper interpersonal relationships between its characters....

Marketers need to take note of this if they want to develop their video marketing strategy on social media. Luckily, there are many ways video can be used in social media marketing. We’re not limited to TV-style ads or perfectly polished educational videos. With the introduction of live streaming videos, an interest in brand authenticity and accessible editing apps, it’s easier than ever to dip your toes into the video marketing world....

In the 2020 Sprout Social Index™, Edition XVI: Above & Beyond, we uncovered how marketers can use social data to understand and expand their audience, engage with consumers on a deeper level and demonstrate the impact social creates across their organization. Eventually, you should carve out time to dig into all of the data in the latest Sprout Social Index™, but in the meantime, here are eight key stats to start a conversation with your team about the importance of social data....

90 Day Fiancé: The Other Way Deavan Clegg confirms she’s pregnant again with Jihoon Lee’s baby. The couple who’ve had their ups and downs after finding out they were pregnant the first time, will be welcoming baby number two soon. The newly married couple, who now stars on the hit TLC spin-off, 90 Day Fiancé: The Other Way, originally met in person after finding one another on a dating app; Clegg was from Salt Lake City, while Lee lived in South Korea....

Angela Deem and Micheal Ilesanmi hit a snag in their plans to get married midway through season 7 of 90 Day Fiancé when Michael received the results of the K-1 visa interview. Nigerian born Michael revealed that he won’t be able to come to the US after being denied his fiancé visa, but Angela isn’t going to sit around and take it as she promised her fiancé that she will go to a lawyer and find a loophole....

Mursel, of 90Day Fiancé, was confronted by Anna’s kids about keeping them a secret. The lack of communication has gotten both Anna and Mursel off to a very rocky start, and it is obvious her children are no longer fans. Mursel and Anna originally met over their mutual love of beekeeping, but have since realized upon meeting that they have a number of cultural differences between them. Both reality TV stars are 38 years old, with Mursel hailing from Turkey and being a devout Muslim, while Anna is a single mother of three who lives in Nebraska and practices Christianity....

Stories discussed in this episode: Apple to launch ARM Mac without Intel CPU in 2021, says Kuo Apple support document details HomeKit router features, complicated setup process Can the Apple Watch reduce stroke risk? A new Johnson & Johnson ‘Heartline’ study wants to find out Enjoy the podcast?: Follow Chance: Twitter: @ChanceHMiller Listen & Subscribe: Apple Podcasts Overcast RSS Stitcher TuneIn Google Play Share your thoughts! Drop us a line at happyhour@9to5mac....