4 Ways Social Media Impacts Consumer Behavior
At Sprout, we talk a lot about how social has the power to transform businesses large and small. But this opportunity stems from the tectonic impact social media has had on consumer behavior. In this article, we’ll walk through the top four ways social media is currently influencing consumer behavior, and what each means for your brand’s social strategy. 1. Consumers now buy directly from social media networks Social media is nearly as common as TV or radio ads and word-of-mouth for learning about brands....