eMarketer predicts digital ad spending worldwide will reach ($485.26 billion) in 2023, 60.8% of the total media ad spending. They also expect worldwide eCommerce will reach ($5.908 trillion) in the same year, 21.1% of total retail sales. Brands need to be part of this. Consumers spend an increasing proportion of their time online and have moved away from traditional media. However, they haven’t abandoned it completely, and brands are frequently now taking an omnichannel approach to their marketing. Digital marketing focuses on reaching customers with conversion-oriented messages across multiple channels as they move down the sales funnel. In most cases, making sales is the ultimate goal. Digital marketing tools and platforms assist brands to function in the digital world. Technically, digital marketing tools address a single problem for marketers, while digital marketing platforms offer solutions for multiple marketing problems. However, we don’t differentiate here and include a range of tools and platforms designed to help marketers in one of seven main areas of digital marketing.
42 Digital Marketing Tools for 2023:
Social Media Marketing Tools
Social media marketing involves firms using social media platforms to connect with their audience to build their brand, increase their website traffic and drive sales. Over time, companies have developed a range of tools and platforms to reduce time and assist with this process. Brandwatch is also strong on analytics, and you can track over 600 metrics. You can create your own dashboard to track metrics that matter most to you. You can plan and schedule content either individually or in bulk to all social networks, incorporating images and video where required. Sendible uses Smart Queues so you can share evergreen content. You set specific times when Sendible will take content items from your Smart Queue and post them on your social accounts. Loomly then gives you a straightforward process to create your posts and then follow through the remaining stages of your workflow. You can schedule a post simply by clicking on the appropriate time slot in AgoraPulse’s calendar. However, it also has a bulk publish feature, where you can import a series of posts from a CSV file, RSS feeds, or a group of pictures to transform into posts. As you identify potential influencers, CreatorIQ invites them to join your network and onboards them. You effectively create your own marketplace, where you can share aspects of your campaign. Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Fake Follower/Fraud Detection, Payment Processing, Channels: Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, Blogs Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Channels: Facebook, Instagram, TikTok, Twitter, Twitch, YouTube In content searches, you can filter your search down to only “likely sponsored” posts. Key Features: Search/Discovery, Influencer Analysis, Social Listening, Competitor Research, Channels: YouTube, Podcasts, Newsletters, Blogs PromoRepublic comes with 100,000 post ideas, covering a wide range of topics. Most come pre-designed, with eye-catching graphics that you can easily modify and customize to suit your business. Upfluence includes a campaign workflow with all the tools you need to streamline your campaigns. Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs It offers two different pricing plans. The Self-Serve plan gets you all the self-service features of the platform, much like most other influencer marketing agencies. However, with the Community-Driven plan, you create your campaign and then let the software take it from there. Brands accept or decline any influencer who applies to take part, but every other part of the campaign is handled behind the scenes. Key Features: Content Amplification, Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Exportable reports, Channels: Instagram, YouTube, TikTok AspireIQ covers more than just influencer discovery, however. From the beginning to the end of any campaign, AspireIQ has you covered. You can create your entire campaign on the platform. It includes a Creator Management module allowing brands to automate supplying creators with free products. Key Features: Search/Discovery, Influencer Relationship Management, Influencer Marketplace, Team Collaboration Tools, Content Review, Content Library, Campaign Management, Campaign Reporting, E-commerce Tools, Product/Gifting Tools, Forms and Compliance, Payment Processing, Social Listening, Competitor Research, Visual Discovery, Influencer Content Amplification, Channels: Instagram, YouTube, Facebook, Twitter, Pinterest, Blogs ContentCal features Zapier integration so you can connect it to thousands more apps. It provides a straightforward way to edit your email list. You can tag individuals, put them in sections, and send emails out that trend specifically to that audience. It has robust automation tools making it easy to send emails to specific audiences. You can apply tags to your subscribers based on their behavior. EmailOctopus lets you create emails using a drag and drop editor. It offers automated campaigns and workflows. You can segment lists using various filters. Omnisend’s library of templates makes it easy to create professional, stunning emails in minutes. You can customize their templates to fit your brand, which you can then save for future campaigns. You can create campaigns with dynamic content blocks designed specifically for eCommerce and add products directly from your store with the Product Picker. You can invite visitors to segment themselves when opting in, meaning you only end them campaign messages relevant to their needs. Sleeknote makes it easy to target users based on where they are in your marketing funnel. SendX allows you to automate your email marketing with a powerful rules-based interface. This includes automation on user activity, audience segmentation, and more. It features a drag-and-drop editor so that you can create responsive emails without HTML knowledge. The program includes more than 130 free templates. At its bottom end, it offers an Editorial Calendar for solopreneurs, bloggers, startups, and small businesses. If you have more significant needs, you can subscribe to CoSchedule’s Marketing Suite, which focuses on content marketing. It helps you publish more content to generate a higher ROI by increasing your existing team’s productive work capacity. You can place any content item into a centralized marketing calendar, including all of the content creation, related social messages, and email promotion. Personalities on Cameo set their own price, with the service taking a 25% cut of all transactions. Cameo also offers private messaging, promotional Cameos for corporations and 10-minute Zoom calls. Playbook takes care of video and content hosting. It also handles payments. Fitness instructors and the like begin by uploading content to the app. You can upload various types of content, but Playbook strongly recommends you include video. You can then set monthly subscriptions for people to view your exercises and other content. Canva helps you get started with more than 100 design types. It includes hundreds of thousands of free photos and graphics to incorporate into your overall design. The paid version adds more than 75 million premium stock photos, videos, audios, and graphics. Their collaboration platform streamlines the creative process–and improves communication between brands and a team of graphic designs, writers, and web developers. You can use Kapost as a single location for all approved content and version histories. It offers opportunities to collaborate with peers and have a cross-channel distribution of content calendars. It ensures you present a consistent brand message through all content. You can create bundles of related materials for an immersive experience. At its core, SEMrush helps you optimize your website for search engines. It gives you keyword suggestions that you can use when writing blog posts to perform well in search results. It can tell you how difficult it will be to rank for specific search phrases. It even suggests websites that might be worth approaching for backlinks. Its premium tool is Moz Pro. It is an all-in-one suite of SEO tools. You can use it to understand your site visitors, track your rankings, crawl and audit your sites, optimize your pages, find link opportunities, and create custom reports. It can crawl both small and gigantic websites efficiently while allowing you to analyze the results in real-time. It will instantly show you broken links (404s) and server errors. You can analyze page titles and meta descriptions during a crawl and identify those that are too long, short, missing, or duplicated across your site. You can use both the free and paid versions to discover exact duplicate pages, generate XML sitemaps, and more. The paid version expands on this in multiple ways, including finding near-duplicate content and spelling and grammar checks. Some essential Ahrefs tools are Site Explorer that analyzes your site’s backlinks profile as well as your competitors’ websites, Content Explorer which finds the most shared and the most relevant content across social media channels, Keywords Explorer that gets relevant keyword ideas and traffic estimations, Rank Tracker that tracks rankings and gets regular reports, and Site Audit that analyzes your website for common SEO issues. Google Search Console’s “Performance” report contains many important pieces of data you need to rely on for SEO. For instance, it lists queries, which are keywords that your site and pages rank for. You can plan your content based on historical search volumes and long-term trends. Identify seasonal keywords and hot topics to boost the organic traffic of your website. You can choose from more than 50k locations to find location-specific long-tail keywords for your website. The platform harvests sales-generating search terms and turns them into keywords you can apply to your campaigns. This helps you rank for these newfound keywords organically, thus increasing both PPC sales and organic sales. Each campaign dashboard allows you to easily see the products, targets, search terms, and ASINs that are underperforming. Ad Badger analyzes the expected Revenue Per Click vs. the Cost Per Click of every keyword in your account. As conversion rates move up and down, Bids by Badger keeps your bids exactly where they need to be. Ad Badger also scans your campaigns for misbehaving, unprofitable keywords. You can type in your domain, and SpyFu shows you the core keywords on Google Ads that your competitors buy, but you don’t. With Google Ads Editor, you can track essential campaign metrics, like click-through rate, cost, position, and conversion information. You can use Optymyzr to manage every aspect of your PPC. It includes one-click optimizations of your keywords/search terms, manual and automated bidding, budgets, ad text and AB testing, shopping campaigns, and custom rules. You can also use AdEspresso to analyze your campaigns and get actionable insights in the form most helpful to you: web, PDF, email, or Excel. It includes custom tools relating to recruiting affiliates, influencer activation, attribution, creating custom short links, storefronts, making website pages, brand protection, and product discovery. You can maximize your results by automatically sending more traffic to the offers, landing pages, and paths that perform the best. Traffic Distribution AI analyses your data from the last 24 hours and adjusts the weights of each campaign element every minute. AffJet Megatracker helps you identify underperformers and bestsellers across your entire suite of affiliate networks so you can focus on making maximum margin. You can construct detailed reports and save them so all team members can see and edit them at any time. Product owners can add their products to a database, and ClickBank takes care of all the checkout and eCommerce activities and offers an affiliate program to assist with sales. Affiliate marketers can create unique affiliate links for thousands of products and start to drive traffic right away to make money. Due to flexible shortcodes and templates, you can use the plugin with any theme. The plugin automatically creates affiliate links for you, including your personal tracking id. It comes with a variety of templates: horizontal or vertical boxes, lists, and tables. Promote specific products with visually appealing and conversion-optimized product boxes.
