Social Media Marketing Tools That Will Give You an Unfair Advantage in 2023:
- Brandwatch (Formerly Falcon.io) This is an all-in-one social media platform that helps you manage your entire campaigns end-to-end. From planning content to scheduling and posting, it can help you with all aspects of your social media marketing. It also gives you a single inbox to manage all your conversations, across platforms. It also has social media listening and analytics capabilities. You can use their advisory services to formulate a winning social media strategy. Pricing A 14-day free trial is available. Essentials – $108 per month Full Suite – On request 4.8 out of 5 stars A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do! Ratings Features & Pricing Pros and Cons Ratings Features 5.0 Ease of Use 4.5 Support 5.0 Overall Score 4.8 Features & Pricing AnalyticsAutomated PublishingContent ManagementKeyword FilteringMulti-Account ManagementPost SchedulingSocial Media MonitoringHashtag TrackingSentiment AnalysisReputation ManagementSocial Media Management Price starting at:$108 Pros and Cons Consumer Intelligence product uses social listening to help brands understand what people want Audience tools give deep insights into the aggregate AND individuals Newly added TikTok support goes further than you’d expect Confusing array of products and services from three different companies No multi-channel posts; you have to add a post to a channel one at a time Best for: Small, Medium, and Large businesses 4.8 out of 5 stars A consumer intelligence platform, a social media marketing platform, and an influencer marketing platform were all acquired and forced to play well with each other—and they do! View 2. Brand24 Brand24 is a social media listening tool that helps you find out what people are saying about your brand. You can also track brand mentions across the web through this tool. It also helps you identify influencers in your niche. Pricing Free trial available. Individual: $49/month Team: $119/month Pro: $179/month Enterprise: $299/month 4.6 out of 5 stars Brand24 is a leading brand monitoring tool that helps measure the buzz around your brand, product, business, or keyword. Ratings Features & Pricing Pros and Cons Ratings Features 4.2 Ease of Use 4.7 Support 4.8 Overall Score 4.6 Features & Pricing Audience SegmentationCompetitive AnalysisConfigurable AlertsCustomer EngagementDashboardInfluencer TrackingReputation ManagementSentiment AnalysisTrend TrackingVisual AnalyticsMedia MonitoringBrand ManagementHashtag TrackingPDF reportsInfluence ScorePresence ScoreNewsletter MonitoringTrending Links Price starting at:$49 Pros and Cons Easy-to-use platform Coordinated follow-up process Real-time monitoring Simple organization on the platform Mobile app could be better Best for: Small & medium brands 4.6 out of 5 stars Brand24 is a leading brand monitoring tool that helps measure the buzz around your brand, product, business, or keyword. View 3. AgoraPulse Agorapulse can help you market your brand on social media by allowing you to schedule your posts. You can also create contests, promotions, and quizzes to engage your audience. Additionally, it gives you access to in-depth analytics so that you can up your game as well. Pricing Free trial available for 30 days Standart: $49/month Professional: $79/month Advanced: $119/month Custom: on request 4.5 out of 5 stars Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more. Ratings Features & Pricing Pros and Cons Ratings Features 4.0 Ease of Use 4.6 Support 4.8 Overall Score 4.5 Features & Pricing AnalyticsAutomated PublishingContact ManagementContent ManagementConversion TrackingKeyword FilteringMulti-Account ManagementPost SchedulingReporting/AnalyticsSocial Media MonitoringCompetitive AnalysisSchedulingSocial Media CalendarSocial Media ManagementTeam Workflow & CollaborationSocial Media Listening Price starting at:$49 Pros and Cons Easy social media management Simple platform Makes it easy not to double reply etc Lack of post editing features Limited third party integrations Engagement platform can be difficult to use Best for: Mid-sized agencies, mid-sized businesses and some enterprise brands. 4.5 out of 5 stars Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more. View 4. Talkwalker Analytics Talkwalker is a combination of social listening, reputation management, and analytics tools into one. It scours the web for conversations about your brand and identifies issues for you to manage before it escalates. You can also get detailed reports about your brand health and can compare it to that of your competitors. It also helps you identify trends and find influencers to help you optimize your social media campaigns. Pricing Starter – On request Business – On request Premium – On request Strategic – On request 4.5 out of 5 stars Talkwalker is a leading consumer intelligence company that helps brands bridge the gap between brand and consumer. Using market-leading social analytics and AI technology, Talkwalker helps build insights analysts and data storytellers. Ratings Features & Pricing Pros and Cons Ratings Features 4.6 Ease of Use 4.3 Support 4.5 Overall Score 4.5 Features & Pricing Audience SegmentationCompetitive AnalysisConfigurable AlertsCustomer EngagementDashboardImpact ScoringInfluencer TrackingReputation ManagementSentiment AnalysisTrend TrackingVisual Analytics Price on request Pros and Cons Excellent visualizations for trending topics, sentiments Free search feature for quick insights Comprehensive listening All-in-one platform Tagging can be slow to update Steep learning curve Similar to other tools on the market Difficult user interface Best for: Enterprise, MA, SMBs, agencies 4.5 out of 5 stars Talkwalker is a leading consumer intelligence company that helps brands bridge the gap between brand and consumer. Using market-leading social analytics and AI technology, Talkwalker helps build insights analysts and data storytellers. View 5. BuzzSumo BuzzSumo is one of the finest social media marketing tools that can help you come up with new topics for your social media posts. It helps you discover trending content and also allows you to find relevant influencers in your niche. This way, you can make the most of content marketing and influencer marketing. Pricing Free trial available Pro: $99/month Plus: $179/month Large: $299/month Enterprise: Custom 4.5 out of 5 stars BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more. Ratings Features & Pricing Pros and Cons Ratings Features 4.6 Ease of Use 4.4 Support 4.4 Overall Score 4.5 Features & Pricing Audience SegmentationCompetitive AnalysisConfigurable AlertsCustomer EngagementDashboardImpact ScoringInfluencer TrackingReputation ManagementTrend Tracking Price starting at:$99 Pros and Cons Excellent tools to build high-performing content Powerful content suggestion tool Easy-to-navigate interface Expensive price points Interface can be confusing when more features are added in Best for: Publishers, brands, and agencies 4.5 out of 5 stars BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more. View 6. Audiense Audiense is a social intelligence tool that can help you find your target audience and segment them. Through it, you can also optimise your audience engagement as it gives you access to detailed insights on your audience. It’s also got Twitter direct message chatbots. Pricing Free plan available Twitter Marketing: €39/month Audiense Intelligence: €1199/month Enterprise: custom Key Features: Search/Discovery, Audience Analysis, Social Listening, Competitor Research, Channels: Instagram, Facebook, YouTube, TikTok VIEW 7. ZeroFOX ZeroFOX can help you secure your information on social media platforms. Additionally, this tool can help you improve your customer engagement by stopping reputation damage and social account hacking. You can also identify fraudulent activity that can impact your business through this tool. Pricing Free demo available. For pricing, you need to get in touch for a custom quote. 8. Twitter Analytics If you use Twitter for your social media marketing, you should use Twitter Analytics. This tool can help you measure your marketing campaign performance with ease. The data it provides can help you make informed decisions. Pricing Twitter Analytics is completely free to use. 9. Hashtagify If you need to find relevant hashtags for your business, you should use Hashtagify. This tool lets you research hashtags for Instagram and Twitter and helps you find the top influencers who use those hashtags as well. Pricing Basic features are available for free. Personal: $29/month Business: $86/month Enterprise: $311/month 10. Analisa Analisa.io uses the power of AI to give you detailed insights into Instagram profiles. You can also get followers and hashtag analytics. This way, you can find your top-performing posts, competitors’ strategy, audience demographics, and more. Pricing Basic: Free Premium: $69/month Plus: $149/month Pro: $239/month Key Features: Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Channels: Instagram, TikTok VIEW 11. Tagboard Tagboard helps you with social listening. All you need to do is enter a topic or hashtag into the search bar, and the tool will show you how the topic is being discussed online. This can help you figure out what content can be created to engage your audience. Pricing Free demo available For pricing of paid plans, get in touch with the team. 12. Awario Awario is a great social media monitoring tool that enables you to find brand mentions. You can also track the growth of your mentions and their reach to ascertain your brand growth. Additionally, you can generate leads through the tool too. Pricing Starter: $39/month Pro: $119/month Enterprise: $399/month 13. Tailwind Tailwind allows you to create and schedule posts on two of the most powerful visual marketing platforms – Pinterest and Instagram. You can bulk upload posts, Pin to multiple boards at once, and schedule through a simple calendar that’s drag-and-drop. Pricing Free trial available. Pro: $19.99/ month Advanced: $39.99/month Max: $79.99/month Enterprise: Custom 14. Oktopost Oktopost lets you manage, measure, and monitor all of your social media activities. It’s unique because it’s specially designed for B2B businesses. You can also curate better content through its content curation feature. Pricing Free demo is available. For pricing, contact Oktopost. 4.4 out of 5 stars Okopost is a social media engagement program that empowers B2B organizations to emplify their brand on social. Features include social media management, social listening, and analytics. Ratings Features & Pricing Pros and Cons Ratings Features 4.2 Ease of Use 4.5 Support 4.5 Overall Score 4.4 Features & Pricing Campaign ManagementContact ManagementEmployee Referral ManagementReferral Partner List Price on request Pros and Cons Great customer support team. Easy to navigate and user friendly. Intelligent automation software. Controls multiple social accounts simultaneously. Inefficient recurring post-editing. Scheduling overlaps happen a lot. It takes a while to learn the system. No set monthly subscriptions. Best for: B2B social media strategy 4.4 out of 5 stars Okopost is a social media engagement program that empowers B2B organizations to emplify their brand on social. Features include social media management, social listening, and analytics. View 15. DrumUp DrumUp can help you share engaging content on your social media accounts to stir up conversations. You can schedule posts easily and also measure your engagement right from the tool. Pricing Free trial is available. Starter: $15/month Pro: $39/month Small Business: $79/month 16. Quuu Quuu gives you curated content suggestions related to your brand so that you can start conversations on social media. Their free library gives you access to over 500 topics so you’ll never run out of things to post. Pricing A free plan is available. Pro: $14.50/month Business: $39.50/month Agency: contact for custom pricing plan 17. Socialbakers Socialbakers provides you with a whole range of social media marketing tools. You can get audience analysis, content intelligence, analytics, schedule posts, and also manage influencer marketing campaigns. Pricing Free trial available 10 profiles – $200/month 20 profiles – $400/month Key Features: Search/Discovery, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Channels: Facebook, Instagram, YouTube, Twitter VIEW 18. Socialoomph SocialOomph makes your job of posting on social media extremely simple. You can upload multiple posts on it at once and schedule them as well. It also offers follower analysis features that can help you improve your engagement rates. Pricing Personal: Free Advanced: $15/month Professional: $25/month Business: $55/month 3.7 out of 5 stars SocialOomph is a social media scheduling platform for businesses. This solution helps schedule posts for Facebook, Twitter, Pinterest, Tumblr, and LinkedIn. In addition, you can monitor your posts and engagement. Ratings Features & Pricing Pros and Cons Ratings Features 3.4 Ease of Use 4.0 Support 3.8 Overall Score 3.7 Features & Pricing Content ManagementConversion TrackingKeyword FilteringPost Scheduling Price starting at:$55 Pros and Cons Extensive integrations Lifetime free account Competitive features for post publishing and use Bulk scheduling feature Fast billing cycle every 2 weeks Basic reporting features for some platforms Best for: Social media users 3.7 out of 5 stars SocialOomph is a social media scheduling platform for businesses. This solution helps schedule posts for Facebook, Twitter, Pinterest, Tumblr, and LinkedIn. In addition, you can monitor your posts and engagement. View 19. Sprout Social Sprout Social is one of the most popular social media marketing tools. It can help you schedule posts, and also assists you with social listening. You can also get detailed analytics of your account and manage it by delegating tasks to your team too. Pricing Free trial available. Standard: $249/user per month Professional: $399/user per month Advanced: $499/user per month 4.4 out of 5 stars Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness. Ratings Features & Pricing Pros and Cons Ratings Features 4.5 Ease of Use 4.4 Support 4.3 Overall Score 4.4 Features & Pricing AnalyticsAutomated PublishingContact ManagementContent ManagementConversion TrackingCustomer TargetingKeyword FilteringMulti-Account ManagementPost SchedulingBrand TrackingReporting/AnalyticsSocial Media Monitoring Price starting at:$249 Pros and Cons Easy to navigate interface User-friendly publishing calendar Robust reporting Competitive analysis features Expensive price tag Support can be slow Lack of native support for some social networks Best for: Brands and organizations of all sizes 4.4 out of 5 stars Sprout Social is a popular social media management platform that offers schedule, analytics and engagement tools. Manage your social media from one place with their all-in-one platform and get insights to understand your audience and your KPIs. Data-driven ingiths help businesses improve responsiveness. View 20. Cool Tabs Cool Tabs helps you monitor the social networks to figure out what people are saying about your brand. It also helps you curate content related to your brand and generate engagement. It also gives you access to analytics. Pricing Free trial available Stone: $49/month Gold: $199/month Diamond: $499/month Enterprise: contact with a team for a custom pricing 21. Canva Canva is an amazing social media marketing tool that can help you design stunning visuals for your accounts. Without any knowledge of graphic designing, you can use their ready-made templates and come up with your own photos in minutes. Pricing Canva is free to use Canva Pro: $12.99/month Canva for Teams: $14.99/month 22. Social Metrics Pro This is a social media marketing tool for those who use WordPress. It can help you track your likes, Pins, and more right from your WordPress Dashboard. You can also see how many times your content has been shared on social media. Pricing Single-Site: $27 Unlimited: $47 23. Animoto If you don’t know how to make professional-looking videos, Animoto can do the job for you. It features storyboard templates and has a drag-and-drop video builder. All you need to do is use their canvas and build your professional video with ease. Pricing Free trial available Personal: $16/month Professional: $29/month Professional Plus: $79/month 24. Meet Edgar Meet Edgar helps you schedule posts on social media. Additionally, you scan recycle your old content using this tool. It also lets you organise your content by category. Once it’s done with your scheduling queue, it starts recycling the content automatically. Pricing Eddie Plan: $29.99/month Edgar Plan: $49.99/month 4.4 out of 5 stars This cloud-based social media management platform helps users manage multiple social acocunts in one platform. MeetEdgar specializes in recycling evergreen posts and content. Features include automation, a stacked content library, image and video support, email updates, link tracking and more. Ratings Features & Pricing Pros and Cons Ratings Features 4.2 Ease of Use 4.4 Support 4.6 Overall Score 4.4 Features & Pricing Automated PublishingContact ManagementMulti-Account ManagementPost SchedulingMulti-User Collaboration Price starting at:$29.99 Pros and Cons Easy post recycling options “Best time to publish” feature Expensive price points User interface can be difficult to use Lack of platform integration Best for: Businesses of all sizes 4.4 out of 5 stars This cloud-based social media management platform helps users manage multiple social acocunts in one platform. MeetEdgar specializes in recycling evergreen posts and content. Features include automation, a stacked content library, image and video support, email updates, link tracking and more. View 25. Sendible Sendible is a multi-functional social media marketing and management tool. It helps you optimise your posts for each platform and then post them at the best times to get the highest engagement rates. You can also use it to create your social media content calendar to review and schedule your social campaigns. It also has built-in analytics tools to provide you with detailed reports on your campaign’s performance. The best part is that they add a human touch by collaborating with you like a team, instead of just selling you a product. Pricing A free 14-day trial is available. Creator: $29/month Traction: $89/month Scale: $199/month Custom plan: contact team for the custom pricing for large teams and agencies 4.5 out of 5 stars Sendible’s SaaS solution helps businesses manage their social media strategies. Sendible supports multiple platforms for larger businesses; the integrated dashboard helps users build a samless workflow for their company. Ratings Features & Pricing Pros and Cons Ratings Features 4.6 Ease of Use 4.5 Support 4.5 Overall Score 4.5 Features & Pricing AnalyticsAutomated PublishingContent ManagementKeyword FilteringMulti-Account ManagementPost Scheduling Price starting at:$29 Pros and Cons Excellent social scheduling features Content recommendation tools Social engagement platform Brand monitoring Social listening feature can be slow Clunky organization of the platform Best for: SMMs, corporate marketing teams and digital agencies 4.5 out of 5 stars Sendible’s SaaS solution helps businesses manage their social media strategies. Sendible supports multiple platforms for larger businesses; the integrated dashboard helps users build a samless workflow for their company. View 26. Sprinklr Of all the tools listed here, Sprinklr is probably the most complex and yet makes things extremely simple for you. It has a powerful AI-based core platform that supports multiple social media functions. You can use it for social media marketing, advertising, research, customer engagement, and customer care. It is highly regarded in the field of social media listening and has capabilities unmatched by any other tool. It also has powerful compliance and user management capabilities to manage your processes in an organised way. Pricing Contact them to find out their pricing options. 27. Buffer When it comes to scheduling your posts on all major social media platforms, Buffer is the place to go. You can seamlessly post content to your social media accounts with a few clicks through it. Additionally, it gives you access to in-depth analytics on the performance of your account, as well. Pricing Basic: Free Essentials: $6/month Team: $12/month Agency: $120/month 4.4 out of 5 stars Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools. Ratings Features & Pricing Pros and Cons Ratings Features 4.0 Ease of Use 4.6 Support 4.5 Overall Score 4.4 Features & Pricing Automated PublishingContent ManagementMulti-Account ManagementPost SchedulingReporting/Analytics Price starting at:$5 Pros and Cons Simple cross-posting Straightforward calendar view Integrates with almost every social platform Buffer Analyze may be too basic for some Buffer may glitch with Instagram Arbitrary character limits for Facebook, Twitter Pay-as-you-go packaging Best for: Publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesse 4.4 out of 5 stars Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools. View 28. Feedly This is one of the best content curation tools that can be very useful for your social media marketing. It is not always feasible to create social media content from scratch frequently and consistently. That is where Feedly can help you. You can use it to find and share relevant content for your brand or niche. It has advanced filters to help you organise your feed and see only relevant content. It is also a great tool to keep up with the influencers in your niche. See what they’re talking about and join the conversation. Pricing A free trial option is available. Pro: $6 per month Pro+: $8.25 per month Enterprise: cutom price 29. Missinglettr This is a unique tool that takes care of your social media posts for you. You simply need to focus on creating good content for your blog and this tool will handle the social media promotion for it. It scours your blog and automatically creates several social media posts to promote each blog post. This can save you a lot of time and effort that you would have to invest in social media promotions. Pricing A 14-day free trial is available. Starter: $9/month Solo: $19/month Pro: $59/month 30. AdEspresso This is one of the best social media advertising tools that can help you boost the performance of your social media marketing campaigns. Advertising provides more options to grow your audience base and reach more people. And, AdEspresso makes advertising easy for you. Pricing You can try it for free Starter: $49/month Plus: $99/month Enterprise: $259/month 31. Post Planner This is one of the most effective content planning and scheduling tools and claims to get you much more engagement on your content than any other tool. You can use it to schedule and auto-publish your content at the best times to get the maximum engagement. You can also use their Discovery Engine to find, curate, and share content on your social media profiles. Pricing Free trial available Starter: $9/month Solo: $29/month Business: $59/month Venture: $119/month Enterprise: $449/month 32. MavSocial This is an all-in-one social media tool that lets you manage all your social media accounts from one central dashboard. It supports Facebook, Instagram, LinkedIn, Twitter, YouTube, Tumblr, and WeChat. Use it to schedule and post content, reply to all messages (from all platforms) from a single inbox, understand industry trends using social listening, and more. Needless to say, you can also view performance reports for all your social media accounts using this tool. Additionally, the tool also has team-management functionalities. So, you can assign roles, manage tasks, and give approvals in an organised manner. Pricing A 14-day free trial is available. Pro: $78 per month Business: $249 per month Enterprise: $499 per month 33. Followerwonk Followerwonk is one of the best social media marketing tools for Twitter. It can help you analyse your audience and connect you with relevant influencers as well. You can also compare your social graph with that of the others to understand how you fare compared to your competitors. Pricing Connect: Free Target: $29/month Multitask: $79/month 34. Khoros Khoros is a solution that helps brands connect with their customers. Their vast set of features and solutions also include social media management. It helps you build and scale-up optimised social media campaigns, measure performance, and manage your brand’s reputation. Additionally, it also helps with managing your paid social media campaigns, apart from accelerating your organic growth. Pricing Contact them to get a demo and enquire about the price. 35. Statusbrew Statusbrew provides multiple social media management solutions to improve your social performance. You can use it to schedule and auto-post social media content and manage all your social media conversations from a single inbox. It also provides you with detailed data and insights into your social media performance. You can get PDF reports or download the data as CSV files. It can even help you manage your team and collaborate with them better. You can create workflows and manage tasks better using this tool. Pricing A 14-day trial is available. Lite: $69/month Standart: $129/month Premium: $229/month Enterprise – Custom pricing 36. Tweepi This is another Twitter-specific tool that you can use to improve your account’s performance on Twitter and grow your followers. It uses powerful AI technology to give you recommendations on how to grow your followers and overcome social media marketing challenges. It can help you find and engage with the most relevant accounts on Twitter. You can also use it to clean your account and remove inactive followers. Pricing Silver – $12.99 per month Platinum – $24.99 per month 37. Unmetric This is, at its core, a social media analytics tool that you can use to improve the performance of your social media marketing campaigns. It also has competitive benchmarking capabilities to help you assess your performance and compare it with that of your competitors. Another useful feature is that it provides you with content ideas for your social media accounts. You can go through the content posted by the top-performing brands to get an idea about the type of content that works best. Pricing Unlike other social media marketing and management tools, this one has plans based on what features you want. You can track your competitors for free, but you need to buy content and analytics features separately. Plans starts $1000/month For custom pricing contact the team 38. Viral Content Bee This is a social promotion tool that can help you make your content go viral on multiple platforms, including Twitter, LinkedIn, Pinterest, and Tumblr. The platform is free to use but they accept only high-quality content. They put your content in front of influencers who may share it further if they like it. So, you just have to create good content and this tool will get more shares and views on it. Pricing The tool is free to use. 39. Biteable This not technically a social media marketing tool but is extremely helpful in getting you more engagement on your social media content. If you use videos for your social media posts, then this is a must-have tool for you. This tool helps you create engaging videos for your social media accounts that can help you win more likes and shares. Pricing Free 7-day trial available Pro: $99/month Teams: $199/month 4 out of 5 stars Biteable is a video creation tool specifically built for marketers, HR reps, agencies and entrepreneurs. This platform can help build optimized videos for Facebook and Instagram ads, commercials, and more using customizable templates. Ratings Features & Pricing Pros and Cons Ratings Features 3.4 Ease of Use 4.5 Support 4.1 Overall Score 4 Features & Pricing 3D Video EditingAudio ToolsBrand OverlayCollaborationMedia LibrarySpeed AdjustmentSplit / MergeSupports HD ResolutionText OverlayCollaborative editingUnlimited video exportsRoyalty-free music1 million imagesCustom uploadsCustom watermarksVideo resizerConvert image to video Price on request Pros and Cons New clips, animations and templates added each month Easy video conversions for social formats Ready-made templates Affordable price points Video export can be slow Shutterstock resources have a limit Platform may be slow to use Best for: HR representatives, agencies, and entrepreneurs 4 out of 5 stars Biteable is a video creation tool specifically built for marketers, HR reps, agencies and entrepreneurs. This platform can help build optimized videos for Facebook and Instagram ads, commercials, and more using customizable templates. View 40. Iconosquare Iconosquare provides you with highly in-depth social analytics for your Instagram, Facebook, Twitter, and LinkedIn accounts. It gives you a mix of easy-to-read graphs that display brand performance and in-depth stats that track the success of your accounts. You can also use Iconosquare to schedule your Facebook, Instagram, and Twitter posts and monitor the comments on your Instagram and Facebook posts. Pricing A 14-day free trial is available. Pro: €59/mo (billed monthly) or $49/mo (billed annually) Advanced: €99/mo (billed monthly) or $79/mo (billed annually) Enterprise: €179/mo (billed monthly) or $139/mo (billed annually) 4.4 out of 5 stars Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok. Ratings Features & Pricing Pros and Cons Ratings Features 4.4 Ease of Use 4.4 Support 4.4 Overall Score 4.4 Features & Pricing AnalyticsAutomated PublishingContact ManagementKeyword FilteringMulti-Account ManagementPost SchedulingSocial Media Management Price starting at:$49 Pros and Cons Evolving functionality Industry benchmarks Competitive analysis features Excellent automated posts Customer support may not be helpful Some features may glitch Some platforms are not included Best for: Brands and Agencies 4.4 out of 5 stars Manage your social media and your analytics all in one place with Iconosquare. Businesses and agencies can easily manage the performance of their content as well as analytics, posting, and more. The platform supports Instagram, Facebook, Twitter, LinkedIn and TikTok. View 41. Mention Mention is a comprehensive social media marketing solution and one of the top social media monitoring platforms. Brands and agencies can use it to monitor the web for what’s being said about their product or brand, get comprehensive analytics, and schedule social media posts in advance. Pricing Free plan available Solo: $49/month Pro: $99/month ProPlus: $179/month Enterprise: contact team for custom pricing 4.7 out of 5 stars Mention is a brand monitoring and social listening platform. The tool combs through millions of web, social and online sources to deliver insights that help your team manage your brand’s online presence. Ratings Features & Pricing Pros and Cons Ratings Features 4.6 Ease of Use 4.7 Support 4.7 Overall Score 4.7 Features & Pricing Audience SegmentationCompetitive AnalysisConfigurable AlertsCustomer EngagementDashboardInfluencer TrackingReputation ManagementSentiment AnalysisTrend Tracking Price starting at:$49 Pros and Cons Great brand monitoring options Clean, intuitive interface Free 30-day trial without credit cards Limited features at lower tiers Customer support can be slow Lack of learning tools Best for: Agencies 4.7 out of 5 stars Mention is a brand monitoring and social listening platform. The tool combs through millions of web, social and online sources to deliver insights that help your team manage your brand’s online presence. View 42. Social Status Social Status is a social media analytics platform aimed at marketers. Included in its platform are four powerful tools: Profile Analytics, Ads Analytics, Competitor Analytics, and Influencer Analytics. So, if you’re searching for a new influencer to partner with, you can also use their tool to evaluate the performance of potential influencers before you assign them to a campaign. Pricing Free plan available Starter: $29/month Pro: $49/month Business: $99/month Agency: $399/month Enterprise: $999/month 43. Bitly Bitly is a URL shortener that can help you to amplify your brand on social media by sharing branded links. It also helps you to get a much better insight into engagement as it lets you track every digital initiative. Pricing Free plan available Basic: $35/month Premium: $300/month Enterprise: Custom pricing available upon request 44. Sumo Not to be confused with BuzzSumo, Sumo is an email capture tool. You can use it to create various list builders. You can, for example, choose to embed it within an article that you share on social media or set it up so that it pops up one second after a web page has loaded. Pricin Free plan available Pro: $49 per month 45. Hootsuite Hootsuite is one of the most powerful and prominent social media marketing tools. It can help you schedule posts, give you access to detailed analytics, and monitor keywords, and hashtags. Pricing Free trial available for every plan Professional: $49/month Team: $249/month Business: $739/month Enterprise: Custom 4.6 out of 5 stars One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders. Ratings Features & Pricing Pros and Cons Ratings Features 4.8 Ease of Use 4.8 Reporting 4.3 Overall Score 4.6 Features & Pricing AnalyticsAutomated PublishingContact ManagementContent ManagementConversion TrackingCustomer TargetingKeyword FilteringMulti-Account ManagementPost SchedulingBrand TrackingCustomer EngagementMulti-User CollaborationReporting/AnalyticsSocial Media Monitoring Price starting at:$49 Pros and Cons Customizable feeds show you all the social posts you need to see—no filler Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job Inbox consolidated every message, comment, and mention—you’ll never miss a conversation No demo- or psychographic data for the audience Best for: Small, Medium, and Large Businesses 4.6 out of 5 stars One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders. View
Final Thoughts
Your marketing on social media can become extremely simple when you use social media marketing tools. They can help you schedule posts, look for brand mentions, and also give you access to detailed analytics. Using these features, you can grow your brand online. So, check out these tools and incorporate them into your marketing strategy today. It also gives you a single inbox to manage all your conversations, across platforms. It also has social media listening and analytics capabilities. You can use their advisory services to formulate a winning social media strategy. Pricing
A 14-day free trial is available. Essentials – $108 per month Full Suite – On request
Pricing
Free trial available. Individual: $49/month Team: $119/month Pro: $179/month Enterprise: $299/month
Additionally, it gives you access to in-depth analytics so that you can up your game as well. Pricing
Free trial available for 30 days Standart: $49/month Professional: $79/month Advanced: $119/month Custom: on request
You can also get detailed reports about your brand health and can compare it to that of your competitors. It also helps you identify trends and find influencers to help you optimize your social media campaigns. Pricing
Starter – On request Business – On request Premium – On request Strategic – On request
It helps you discover trending content and also allows you to find relevant influencers in your niche. This way, you can make the most of content marketing and influencer marketing. Pricing
Free trial available Pro: $99/month Plus: $179/month Large: $299/month Enterprise: Custom
Pricing
Free plan available Twitter Marketing: €39/month Audiense Intelligence: €1199/month Enterprise: custom
Key Features: Search/Discovery, Audience Analysis, Social Listening, Competitor Research, Channels: Instagram, Facebook, YouTube, TikTok You can also identify fraudulent activity that can impact your business through this tool. Pricing
Free demo available. For pricing, you need to get in touch for a custom quote.
Pricing Twitter Analytics is completely free to use. Pricing
Basic features are available for free. Personal: $29/month Business: $86/month Enterprise: $311/month
Pricing
Basic: Free Premium: $69/month Plus: $149/month Pro: $239/month
Key Features: Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Channels: Instagram, TikTok Pricing
Free demo available For pricing of paid plans, get in touch with the team.
Pricing
Starter: $39/month Pro: $119/month Enterprise: $399/month
Pricing
Free trial available. Pro: $19.99/ month Advanced: $39.99/month Max: $79.99/month Enterprise: Custom
Pricing Free demo is available. For pricing, contact Oktopost. Pricing
Free trial is available. Starter: $15/month Pro: $39/month Small Business: $79/month
Pricing
A free plan is available. Pro: $14.50/month Business: $39.50/month Agency: contact for custom pricing plan
Pricing
Free trial available 10 profiles – $200/month 20 profiles – $400/month
Key Features: Search/Discovery, Influencer Relationship Management, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Channels: Facebook, Instagram, YouTube, Twitter Pricing
Personal: Free Advanced: $15/month Professional: $25/month Business: $55/month
Pricing
Free trial available. Standard: $249/user per month Professional: $399/user per month Advanced: $499/user per month
Pricing
Free trial available Stone: $49/month Gold: $199/month Diamond: $499/month Enterprise: contact with a team for a custom pricing
Pricing
Canva is free to use Canva Pro: $12.99/month Canva for Teams: $14.99/month
Pricing
Single-Site: $27 Unlimited: $47
Pricing
Free trial available Personal: $16/month Professional: $29/month Professional Plus: $79/month
Pricing
Eddie Plan: $29.99/month Edgar Plan: $49.99/month
You can also use it to create your social media content calendar to review and schedule your social campaigns. It also has built-in analytics tools to provide you with detailed reports on your campaign’s performance. The best part is that they add a human touch by collaborating with you like a team, instead of just selling you a product. Pricing
A free 14-day trial is available. Creator: $29/month Traction: $89/month Scale: $199/month Custom plan: contact team for the custom pricing for large teams and agencies
You can use it for social media marketing, advertising, research, customer engagement, and customer care. It is highly regarded in the field of social media listening and has capabilities unmatched by any other tool. It also has powerful compliance and user management capabilities to manage your processes in an organised way. Pricing
Contact them to find out their pricing options.
Additionally, it gives you access to in-depth analytics on the performance of your account, as well. Pricing
Basic: Free Essentials: $6/month Team: $12/month Agency: $120/month
You can use it to find and share relevant content for your brand or niche. It has advanced filters to help you organise your feed and see only relevant content. It is also a great tool to keep up with the influencers in your niche. See what they’re talking about and join the conversation. Pricing
A free trial option is available. Pro: $6 per month Pro+: $8.25 per month Enterprise: cutom price
It scours your blog and automatically creates several social media posts to promote each blog post. This can save you a lot of time and effort that you would have to invest in social media promotions. Pricing
A 14-day free trial is available. Starter: $9/month Solo: $19/month Pro: $59/month
Pricing
You can try it for free Starter: $49/month Plus: $99/month Enterprise: $259/month
You can use it to schedule and auto-publish your content at the best times to get the maximum engagement. You can also use their Discovery Engine to find, curate, and share content on your social media profiles. Pricing
Free trial available Starter: $9/month Solo: $29/month Business: $59/month Venture: $119/month Enterprise: $449/month
Use it to schedule and post content, reply to all messages (from all platforms) from a single inbox, understand industry trends using social listening, and more. Needless to say, you can also view performance reports for all your social media accounts using this tool. Additionally, the tool also has team-management functionalities. So, you can assign roles, manage tasks, and give approvals in an organised manner. Pricing
A 14-day free trial is available. Pro: $78 per month Business: $249 per month Enterprise: $499 per month
You can also compare your social graph with that of the others to understand how you fare compared to your competitors. Pricing
Connect: Free Target: $29/month Multitask: $79/month
It helps you build and scale-up optimised social media campaigns, measure performance, and manage your brand’s reputation. Additionally, it also helps with managing your paid social media campaigns, apart from accelerating your organic growth. Pricing
Contact them to get a demo and enquire about the price.
It also provides you with detailed data and insights into your social media performance. You can get PDF reports or download the data as CSV files. It can even help you manage your team and collaborate with them better. You can create workflows and manage tasks better using this tool. Pricing
A 14-day trial is available. Lite: $69/month Standart: $129/month Premium: $229/month Enterprise – Custom pricing
It can help you find and engage with the most relevant accounts on Twitter. You can also use it to clean your account and remove inactive followers. Pricing
Silver – $12.99 per month Platinum – $24.99 per month
Another useful feature is that it provides you with content ideas for your social media accounts. You can go through the content posted by the top-performing brands to get an idea about the type of content that works best. Pricing Unlike other social media marketing and management tools, this one has plans based on what features you want. You can track your competitors for free, but you need to buy content and analytics features separately.
Plans starts $1000/month For custom pricing contact the team
The platform is free to use but they accept only high-quality content. They put your content in front of influencers who may share it further if they like it. So, you just have to create good content and this tool will get more shares and views on it. Pricing
The tool is free to use.
This tool helps you create engaging videos for your social media accounts that can help you win more likes and shares. Pricing
Free 7-day trial available Pro: $99/month Teams: $199/month
Pricing
A 14-day free trial is available. Pro: €59/mo (billed monthly) or $49/mo (billed annually) Advanced: €99/mo (billed monthly) or $79/mo (billed annually) Enterprise: €179/mo (billed monthly) or $139/mo (billed annually)
Pricing
Free plan available Solo: $49/month Pro: $99/month ProPlus: $179/month Enterprise: contact team for custom pricing
Pricing
Free plan available Starter: $29/month Pro: $49/month Business: $99/month Agency: $399/month Enterprise: $999/month
Pricing
Free plan available Basic: $35/month Premium: $300/month Enterprise: Custom pricing available upon request
Pricin
Free plan available Pro: $49 per month
Pricing
Free trial available for every plan Professional: $49/month Team: $249/month Business: $739/month Enterprise: Custom
