1. Promo.com

💡 Features we love:

Customizable, ready-to-use video templates Upload your own videos, photos, and music Post videos directly to any social media platform Unique sharing links to get feedback Social media calendar Unlimited content and new downloads every week

💸 Pricing: You can try Promo.com for free or take advantage of one of their three paid plans:

Basic: $25/month when billed annually; $49/month for month-to-month Standard: $43/month when billed annually; $99/month for month-to-month Pro: $155/month when billed annually; $359/month for month-to-month

2. Biteable

💡 Features we love:

Access to 1.8 million clips, animations, and images Unlimited video exports Unlimited team members (on the Ultimate plan) HD 1080p video resolution (on the Plus and Ultimate plans) Commercial usage rights (on the Plus and Ultimate plans)

💸 Pricing: Biteable has a “free forever” plan and two paid plans:

Plus: $19/month when billed annually; $29/month for month-to-month Ultimate: $49/month when billed annually; $99/month for month-to-month

3. InVideo

💡 Features we love:

More than 3,000 professionally-made templates 1M+ premium photos and videos Automated text-to-speech technology One-click upload to any social media platform 24/7 support via live chat or phone

💸 Pricing: InVideo has a “forever free” plan and two paid plans:

Business: $15/month when billed annually; $30/month for month-to-month Unlimited: $30/month when billed annually; $60/month for month-to-month

4. Wave.video

Wave.video has a drag-and-drop interface so it’s super easy to use. Plus, the platform comes packed with features that give you tools to add videos and images, change layouts, resize your videos, and add watermarks, graphics, captions, music, and stickers. There’s also a library of more than two million royalty-free images and video clips. 💡 Features we love:

More than 600 professionally designed templates 350 fonts Audio library of 300K royalty-free audio tracks Auto-resizing for 30+ video formats

💸 Pricing: Wave.video has a “forever free” plan and two paid plans:

Creator: $20/month when billed annually; $39/month for month-to-month Business: $40/month when billed annually; $79/month for month-to-month

5. Filmora

💡 Features we love:

Create custom animations with keyframing Intuitive object tracking Color correction for multiple clips at once Split-screen Audio ducking

💸 Pricing: Individuals can get Filmora starting at $44.99/year. The Business plan is $155.88/year.

OTT (over-the-top) video ads show up before, during, or after OTT content. These ads can’t always be skipped and are typically viewed until the end of the ad. Online video ads show in both in-stream and out-stream formats, across browsers and apps, on devices like desktops, mobiles, and tablets. Online video ads come in various formats including in-feed video, in-article/in-read video, video in-banner, and interstitial video. Sponsored Brands Videos are cost-per-click (CPC) ads that include your brand logo, a custom headline, and multiple products. They appear in relevant shopping results and help drive the discovery of your brand among customers shopping for products like yours.

Home Page - Desktop: 300 x 250 Home Page - Smartphones (Below the Fold): 300 x 250 Home Page - Tablet Shopping App: 300 x 250 Detail Page - Smartphones: 414 x 125 Detail Page - Desktop: 970 x 250 Fire tablet (beta) - available in the US, UK, DE - requires custom background

Video Guidelines Ads must fit the following specs. Video files will be transcoded to optimize size and appearance in the placements we outlined above.

Video dimensions: 1920 x 1080 px (16:9) recommended Frame rate: At least 15 FPS Audio: 128 kbps / 44 khz Recommended bit rate: 2 MBps Preferred codec: H.264, MPEG-2, or MPEG-4 for video; MP3 or AAC for audio File size: Less than 500 MB Video duration: Up to 3 minutes for desktop and mobile (15 seconds or less highly recommended); up to 15 seconds (Fire tablet) Letterboxing: Videos shouldn’t have black bars on any side of the video content

3. Optimize Videos for No Sound

4. Keep It Short

5. Focus On Your Product

7. Educate and Demonstrate

8. Cite Your Sources

9. Leverage the Flywheel Effect

10. Create an Awesome Landing Page