Apple has announced its latest Apple Pay promo, and it’s a good one: you can get a full 50% off Snapfish photo books, cards and more when you use Apple’s payment method …

Apple made the announcement as part of a summer promo which also highlights four other apps.

There is, of course, the usual asterisk, but there’s not too much bad news in the small-print. The main issues are that you can’t use the offer if you have existing credits, and it’s limited to the US and Canada.

It’s not the first time the company has run an Apple Pay promo with Snapfish: an offer last year gave a massive 75% off cards.

Apple also promotes Etsy, Zazzle, Ray-Ban and Oakley as other apps which accept Apple Pay.

Earlier this week, the company added Apple Pay support for Catalyst apps in macOS Big Sur. We also exclusively revealed that Apple is working on QR code payment support within Apple Pay.

The opposite would also work, with users holding the iPhone in front of a scanner with a QR Code generated by the Wallet app.