Through sound, psychologists have found that it’s possible to influence the moods of audiences. And that’s a big deal. If brands can strike the right emotional chord with their audience in a video, they could realize as much as a 31% success rate for their marketing campaigns There’s more to the impact and importance of video. Which is why we’ve developed this list of video marketing statistics. It’s filled with amazing figures that show how powerful including video in your digital marketing strategy can be for your brand.
60 Powerful Video Marketing Statistics:
Video Marketing Statistics & Trends
As the world bounds forward, it can be hard to determine how video marketing is being used to help brands and server people. Here’s a look at video trends and how the medium is being used.
Over 100 million people watch YouTube TV on their TV screens each month in the U.S. (Think with Google) There has been an 800% increase in global watch time of ad-supported and purchased feature-length movies in the past year. (Think with Google)
YouTube has over 2 billion active monthly users. (YouTube) YouTube streams over 1 billion hours of video a day. (YouTube) More than 65% of YouTube viewers say video content on the platform feels like real life. (Think with Google) Mobile video consumption rises by 100% every year. (Insivia) 73% of consumers want to see videos on social media that are “entertaining.” (HubSpot) 54% of people want marketers to produce more video content. (HubSpot) 86% of videos related to business content are viewed on desktops while mobile phones show 14%. (HubSpot) More than 70% of watch time on YouTube comes from mobile devices. (YouTube) People are 1.5 times more likely to turn to mobile phones to watch a video. (Facebook) Video is expected to make up 82% of all internet traffic by 2021. (Cisco)
Video Marketing Statistics for Social Media
It’s hard to escape the influence that social media has on the world, harder yet to ignore how video has played its part in charging social media. Here’s a look at video marketing statistics for social media.
Facebook gets over 8 billion video views per day. (TechCrunch) Twitter receives over 2 billion video views per day. (Twitter) Snapchat users watch over 10 billion videos a day. (Mashable) As much as 62% of people agreed to being more interested in a product after seeing it in a Facebook Story. (Marketing Land) As much as 45% of Twitter users want more videos from celebrities. (Twitter) 75 million people access Facebook’s video platform every day. (Adweek) Facebook video promotions are now as popular as photo promotions. (Socialbakers) As many as 70% of millennials prefer to use their phones in portrait view when watching videos on mobile. (AdNews) 90% of Twitter video views are experienced on a mobile device. (Twitter) Social media video generates as much as 1200% more shares than text and image content combined. (G2 Crowd) The best length for LinkedIn videos is 30 to 90 seconds. (LinkedIn) 49% of consumers have watched at least one video on Instagram TV. (Animoto) 81% of businesses choose Facebook for their video marketing. (Buffer) 60% of Instagram Stories videos are watched with the sound on. (Instagram) Video marketing campaigns on LinkedIn can generate view rates as high as 50%. (LinkedIn) 46% of consumers watch more video ads on social media platforms than on TV. (Animoto) Video is shared 20 times more often than any other content formats in the LinkedIn feeds. (LinkedIn) 85% of Facebook videos are watched without sound. (Instagram) As many as 57% of millennial consumers watch more video ads on social media than on television stations. (Animoto) Video campaigns are generating view rates as high as 50%. (LinkedIn)
Video Marketing Statistics for Marketers
On average, businesses publish 18 videos each month (HubSpot) Of first-time video marketers, 48% decided to commit to video because they found it easier to persuade colleagues of its value. (Wyzowl) Attention spans are shortening leaving marketers with 2.7 seconds to capture audiences. (MarketingMag) As much as 35% of businesses are using intermediate or advanced analytics to measure the performance of videos. (HubSpot)
Millennial internet users are more likely to watch television shows on Netflix and YouTube than turn to a television network. (ThinkNow Research) Personalized videos are 35% more likely to retain viewers than non-personalized video. (HubSpot) 80% of marketers confirmed that video helped increase sales. (Wyzowl) Videos under two minutes long generate the most engagement. (Wistia) 80% of marketers feel positive about the ROI of video ads published on social media. (Animoto) Businesses that create over 50 videos a year are 2.5 times more likely to use advanced video analytics. (HubSpot) 81% of marketers have used paid media to promote a video on Facebook. (Animoto) Only 37% of viewers watch videos to the end. (HubSpot) 47% of consumers appreciate ads on Instagram Stories. (Animoto) Video ads on social media are the most common way for consumers to find new brands and products before purchasing. (Animoto) Explainer, product demos, how-to, and testimonials are the four most popular videos businesses produce. (HubSpot) According to CNBC, 65% of viewers skip online video ads. (CNBC) 87% of marketers credit video for the boost in website traffic received. (Wyzowl) Videos less than 90 seconds long have a 50% retention rate. (HubSpot) 93% of marketers use video marketing. (SingleGrain) 95% of marketers say video has helped buyers better understand their products and services. (Wyzowl) Incorporating video on a landing page can boost conversions by 80% or more.(Adelie Studios) Almost half (48%) of consumers want videos to reflect topics and content they are want to see. (Marketing Charts)
Native videos on Facebook have 10 times higher reach than YouTube links used in feeds. (SocialBakers) The average conversion rates for websites that use video is 4.8%, compared to 2.9% for those that don’t use video. (Adelie Studios) As much as 83% of marketers say video helped them generate leads. (Wyzowl) According to HubSpot, 99% of marketers using video will continue to do so throughout 2020. (HubSpot) Video drives can generate an increase of 157% in organic traffic from SERPs. (Brightcove) Two-thirds of U.S. teens watch online videos daily. (Common Sense Media) Social Media Examiner found that 57% of marketers use live video. (Social Media Examiner)
Why You Should Use Video Marketing
1. More people are watching more video
More people across the globe are watching tons of video today. For example, YouTube has over 2 billion active monthly users who stream 1 billion hours of video each day. Sure, most people turn to YouTube for entertainment, but not all do. According to Google, people watch videos to see products before making a purchase, to learn how others have used them, to find out more about a product they are interested in, and to find credible reviews from buyers. This proves that the right video marketing can help buyers find, and purchase your products and services.
2. Video triggers emotional responses
Video is more engaging than text and images. They offer more sensory stimulation through. Psychologists have discovered that the right music can induce emotional states, making it possible to directly influence how viewers respond to your videos. What’s more, research by the University of Southern California shows that ad campaigns with emotive content outperform those without.
3. Video is an always-on salesperson
Creating an effective video marketing funnel can help you boost business growth. As your videos attract, educate, and convert more people from prospects into leads and sales, you’re also able to reach more people whenever they are looking for your products.
Wrapping Up
Video is a powerful marketing tool. When planned and integrated into a content marketing funnel, they can elevate your brand message, attracting, educating, and converting more buyers into leads and sales. If you’re yet to take the leap and invest in video marketing, take the time to learn as much as you can about your audience. While these states prove that video is effective, they are also backed by hours of research and execution by marketers across the globe, and span various verticals. To find what works best for you, commit to quality content that adds value to your buyer’s life before opting for the sale.
