The latest CNBC All-America Economic Survey reports that 64% of Americans now own at least one Apple product, and that the average U.S. household now owns an average of 2.6 Apple products. CNBC first asked the question back in 2012, when the numbers were 50% and 1.6 products.
Even more impressive is the fact that there are very few demographics where Apple product ownership is below 50% …
CNBC reports on a few exceptions.
As you’d expect, ownership is highest in the wealthiest segments.
The pollsters behind the study say that these kind of numbers are usually unheard of for products at Apple’s price levels.
Almost two-thirds say their smartphone usage is ‘mostly productive and useful.’
The survey of 800 Americans was conducted in late September, and the margin of error is +/- 3.5%.
