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What Is a Brand Ambassador: Job Description, Salary, and Duties
If careers in social media have sparked your interest and you particularly have your eye set on brand ambassador jobs, you have to get it right from the beginning. Learn everything you need to know about being a brand ambassador: what they do, how much they make, qualities they should have, and where to look to find the job that’s perfect for you.
With the number of social media users around the world blowing up to over 4 billion in 2022, it’s hard to deny the impact of social media on everyday life, particularly on how consumers behave. TV commercials, print ads, and other traditional marketing campaigns have started to matter less, as customers scour their social feeds for products and services that are recommended by their peers. This has paved the way for social media influencers and brand ambassadors to find a lucrative career in marketing.
More and more opportunities have started to open up for those who want a job in social media, but you have to know where to look if you want to kick off your career. Consider this article a nudge in the right direction.
Brand Ambassador Duties and Salaries
A brand ambassador’s job is to give brands a boost on social media. This means creating awareness for a company’s service or product (usually with the goal of increasing sales), by spreading positive messages about them. As an ambassador, you act as a spokesperson of the brand and try to influence people to purchase their products or services. To be more specific, a brand ambassador’s duties may include any or all of the following:
- Posting about a product or a service on different social media platformsCreating contentRepresenting the brand at events Inviting people to activations and brand launchesInteracting with customers and getting their feedbackWorking with the company’s marketing team to strategize, track media campaigns and metrics, measure conversion rates, etc.
Based on sites like Glassdoor and Indeed, brand ambassadors’ salaries can range from $20,000-58,000 annually, with the standard average falling somewhere within the $40-50,000 range. About $10-16 per hour on average if they’re on an hourly rate.
Some also enjoy a commission-based salary. This means that the amount they get is directly dependent on how many leads they generate for the company.
Apart from monetary compensation, brand ambassadors may also enjoy the following benefits, among others:
- Free giftsDiscounts Access to exclusive productsTravel opportunitiesInvites to company parties and events
7 Sure Ways to Find Brand Ambassador Jobs
With more and more companies turning to “real people” to get their brand’s message across and win more customers, there are now also more brand ambassador jobs available for the taking. If this is the career path you want to pursue, here are some of the most effective ways you can make your search a success.
1. Online search
Start with a targeted search. Make a list of brands that you want to partner with一those that reflect your own personality, passion, or interests. For example, if your social media feeds are made up of make-up reviews and tutorials, list down beauty brands that you personally love. If you are a home chef or a foodie in general, companies belonging to the food and beverage industry are a good starting point.
Next, search for these brands and find out if they have brand ambassadorship programs or are looking for brand ambassadors to join their team.
You can also directly search for brand ambassador jobs in specific industries that you are interested in.
2. Influencer agencies
Influencer agencies have started popping up left and right ever since marketers discovered the power of social media. That’s good news for you if you’re looking for a way to jumpstart your career as a brand ambassador. There are a lot of agencies that let you sign up and join their roster for free. Influencer agencies provide you with unique business opportunities and offer benefits like access to curated offers from brands, talent management, networking opportunities, and more.
theinfluenceagency’s influencer sign up page
3. Through social media
We cannot emphasize enough the importance of laying the foundations on your own social media accounts. Building a following and consistently creating relevant content can inspire brands to reach out to you and represent them. But if you’re just starting out, don’t wait for them to come to you. Instead, reach out to them yourself using your account so they can immediately check your profile.
4. Creating a website and promoting influencer services
As an ambassador, your job is to promote a brand’s products and services. Why not start with yourself and give brands a preview of what it would look like to work with you? Having your own website where potential employers can check out your work and get a glimpse at your own personal brand is an advantage.
Creating a blog if you don’t already have one is also a good idea. If you haven’t had any paid influencer jobs before, you can use this space to post content about different products and services that you personally use. Think of it as your portfolio. And when you finally start getting hired for projects, you’ll have an established blog to publish paid content to.
Image from webflow.com
5. Partnering with other influencers
Networking always offers plenty of benefits, no matter what field you want to build your career in. It’s especially helpful if you want to be part of the marvelous world of influencer marketing. Building relationships with fellow influencers and collaborating on projects can lead to more projects for you because you’re able to reach a wider audience and catch the attention of brands. It’s also an opportunity to learn from them, generate ideas, and hone your skills.
6. Referrals
Here’s another great reason to expand your network. Sometimes, it’s all about who you know. Get the word out that you’re looking for brand ambassador jobs. You can either post it on social media to ask for leads or ask fellow influencers to connect you with brands they’ve worked with. Many companies value referrals and believe it’s one of the best ways to find the right person for the job. So chat up family and friends and ask them to bring your name up when they can.
7. Job listing and through platforms like Fivver and Upwork
Some companies prefer to find influencers organically instead of paying for the services of an agency. Platforms like Fivver and Upwork are among the top favorites. These platforms connect businesses with independent professionals, including influencers. A quick search would return dozens of results一you can check the details of the posting, find ones that interest you, and start applying or submitting proposals.
Qualities every company is looking for in brands ambassadors
Different companies have different requirements when it comes to brand ambassadors. Brands have specific approaches unique to their campaign, so their checklists may not look the same. However, there’s a set of key brand ambassador qualities that are important for companies, regardless of brand, industry, or marketing strategy.
1. Credibility
One of the reasons companies hire brand ambassadors is to gain the trust of customers. It allows brands to create more sincere messaging, unlike traditional ads that are obvious attempts at selling you something. This is why it’s important for brand representatives to be someone that potential customers would consider trustworthy, with a generally good track record.
2. Social media savvy
Social media is where potential customers are and that’s where brand ambassadors should be. This marketing strategy heavily leverages social media platforms to reach as many people as possible, so apart from having an already established following, you should also know your way around social media. You will be expected to create and post content, track metrics, take advantage of trends, tools, technology, and more.
3. Has a high level of professionalism
You need to be professional, reliable, and consistent. This means being able to deliver on time, communicating with team members effectively, seeing tasks through to completion, and most importantly, being able to represent the company in a positive light.
4. Friendly and Engaging
Brands count on their ambassadors to build and foster strong relationships with their customers, on their behalf. A friendly and engaging brand ambassador will make customers feel welcome and engaged, which are some of the key ingredients to gaining loyal customers. Being able to connect with your audience is also important because it gives you valuable insights into what they like and what they don’t about specific products and services, giving the team an opportunity to make necessary improvements.
Video embed [https://www.youtube.com/watch?v=2JUkhPywcW4]
Wrap up
The internet is a goldmine of opportunities for influencers and brand ambassadors. You just need a dose of creativity, a smart strategy, and a lot of patience to find the right ones for you. Finding opportunities is the easy part, though. The real work begins with building and growing your own personal brand on social media so that you can convince companies that you’re exactly who they’re looking for.
Karina Gandola was born and raised outside the city of Charleston, in the beautiful mountain state of West Virginia. Karina loves writing about the influencer marketing space and an area she is passionate about. She considers her faith and family to be most important to her. If she isn’t spending time with her friends and family, you can almost always find her around her sweet yellow Labrador retriever, Poshna.
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