Default picture and header
Shoppable images
Shoppable images are a fairly new and unique way for influencers to inspire you into purchasing an item. Think of it as a Facebook photo tag but for products. These let you click on a product from an influencer’s storefront photo and be able to see its basic information. That includes price tag, customer reviews, and availability. You can even add it to your cart.
Idea lists
Livestream
The need to properly utilize these elements show that having a strong following is only half the battle. Since visitors spend no more than 15 seconds on any webpage, content creators need to work hard to build a good first impression and earn the trust of potential customers. So how would you know which storefronts would help boost your product’s online reach and potentially increase your sales? Here are a few things to consider.
Identify your niche.
Categorize ideas wisely.
Who doesn’t appreciate a well-organized page? Consider one that organizes idea lists in a similar way that you might organize your own products. For example, sorting by season allows seasonal products such as clothing to be easily found. This makes it smoother for a potential influencer to display your products.
Identify modes of engagement.
Hobbyists
Jalissa Queen
Chelsweets
In Chelsweets’ storefront, you will find a category for essential baking materials and another for more advanced baking tools. Potential buyers will also appreciate Chelsweets’ personal reviews of some of the items on her idea list. Business
Bijou’s Sweet Treats
The spiel on the header and the page description briefly lets you know what this cake baking school can bring to the table, but it reiterates its identity through repeated use of its logo. Motivation and education
Justin Sunseri
A licensed therapist, Justin Sunseri is passionate about trauma and mental health education, and his influencer storefront showcases this with book recommendations for those who wish to understand trauma or heal from it. Justin has also included links to full reviews for some titles, helping potential buyers gauge the quality and significance of the products.
John Fish
Fashion, beauty, and lifestyle
Beauty by Carla
Beauty by Carla’s storefront also spotlights her bite-sized makeup tutorial videos and reviews, which are easy to follow and digest. Beauty enthusiasts will also value the organization of Carla’s idea list. She has arranged outfit ideas according to clothing and accessory types, which she further sorted into particular seasons or holidays.
Holland Paterno
Toys, tech, and gaming
Lon.TV
BrickinNick
The pairing of neon green and blue colors and the whimsical 3D lego graphic on BrickinNick’s header instantly associates him with his gamer image. Effective studio lighting gives his shoppable photos a high-end look, and captioning these photos with life updates lets him introduce new tech trends and products to his followers while staying relatable.
